What is Cold Pressed Raw Juice?

Goodnature commercial cold pressA cold-pressed juice is one that is created by pressing freshly masticated fruits and vegetables in a fine mesh bag using hydraulic plates. This method extracts liquids from plant matter slowly and gently without denaturing valuable enzymes or breaking down nutrients with high levels of heat or oxygen. The hydraulic press applies thousands of pounds of pressure to the shredded pulp, extracting every ounce of juice that the fruit or vegetable can possibly yield. The results are nutritious, smooth-tasting juices.

The gentle cold pressing action allows for little to no air to be introduced into the juice, and because of this each bottle can be kept in sealed, refrigerated containers for up to 72 hours with little loss of taste, nutrients, or color. These juices are provided by nature with beautiful color, flavor and loads of micro nutrients and vitamins.

By contrast, a more common form of juicing with a “centrifugal” juicer relies on a metal blade that spins at great speed against a mesh filter, separating juice from fruit and vegetable solids. This method not only extracts juice that is less dense with vitamins, minerals and enzymes than cold-pressed juice, but the spinning blade brings high heat and oxidation into the process, thereby changing the juice’s chemistry and accelerating the death of its nutrients. These juices should be consumed immediately.

NOTICE: The Power of Juice is NOT licensed to practice medicine; we are NOT a medical doctor; we do NOT give medical advice; this is NOT medical advice. If you need medical advice please seek out a professional medical doctor; nothing on this website shall be construed as medical advice. DISCLAIMER: It is advisable to seek professional [medical] advice prior to initiating any new regimen. The Power of Juice is NOT a medical organization and neither The Power of Juice nor its employees and/or staff can give any medical advice or diagnosis. Any/all information garnered from The Power of Juice shall NOT be interpreted as a substitute for medical advice or a doctor’s consultation, evaluation or treatment. Drinking raw juice may be harmful to your health. NUT ALLERGY WARNING: OUR PRODUCTS ARE MADE IN A FACILITY THAT PROCESSES NUTS. WARNING: Our products have not been pasteurized and, therefore, may contain harmful bacteria than can cause serious illness in children, the elderly, and PERSONS with weakened immune systems.

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